Premium brokerage
is entering a new era

Real estate brokerage is undergoing a structural transformation. Our approach makes traditional models obsolete and elevates client and agent experience to its highest level. A unique opportunity emerges.

The Context

A Model in Transformation

The traditional model is no longer relevant. Clients and agents are increasingly turning away from traditional agencies. In 2024, more than 1,200 real estate agencies closed in France. At the same time, the share of independent agents and the digitalization of property search are exploding. Legacy networks struggle to adapt to market pressure and the expectations of a generation whose codes have evolved.

Meanwhile, new models are proving themselves in premium international markets and redefining brokerage standards.

+225%
Agency Closures
in 2024
-30%
Transactions vs 2022
27%
Independent Agents
vs 16% in 2018
Our Vision

Amplify Excellence

BL.RE brings the Creator Economy to premium real estate.

By integrating real estate, digital marketing, and business development, we empower top agents with the tools to amplify their talent and deliver the exceptional service their clients deserve.

"Our ecosystem puts agents and their clients at the core of its identity."
The Moment

A historic window of opportunity

Lifestyles and consumer habits are evolving rapidly. The most talented agents are seeking new ways to grow. Clients define new standards. Advanced technology now allows us to meet both clients' and talented agents' expectations.

BL.RE builds a solution based on our agents’ personal branding and delivers 360-degree market visibility for our clients.

We don’t fight the dinosaurs. We reshape the model. We raise the standards. We create tomorrow’s value.

Build the new standard

For visionary investors who believe the future of premium brokerage belongs to talent — not brands.